PRIVACY POLICY

Effective Date: December 31, 2019

‍Last Reviewed: November 13, 2023

‍Last Modified: November 13, 2023

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Contact dataprivacy@redwingshoes.com for archived policies.
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WE RESPECT YOUR PRIVACY.

Red Wing Shoe Company, Inc. and its subsidiaries ("Red Wing," "we," or "us") respect your privacy and are committed to protecting your information. This Privacy Policy describes how we collect, use, and share the information we obtain through the redwingsshoes.com website and any other website where this Privacy Policy is posted or linked (collectively, this "Website"), as well as other information we might collect or obtain relating to you. This Privacy Policy also describes your choices and rights in relation to such information.

California Notice of Collection of Personal Information: Red Wing Shoe Company, Inc. collects the categories of Personal Information listed in the "Categories of Personal Information Collected" section below. As further described in the "We Use Personal Information for Legitimate Business Purposes" section below, we collect this information in order to best serve you and conduct our business. To learn more about your California privacy rights, please scroll down to the "California Privacy Rights" section.

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WE COLLECT PERSONAL INFORMATION FROM AND ABOUT YOU.

We collect and obtain information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information").

Personal Information collected directly from you: We may collect certain Personal Information directly from you. For example, when you buy shoes, apparel, or accessories from us, you may provide some of your Personal Information to us (e.g., your name, shoe or apparel sizes, your postal address, your email address, and your phone number). We may also collect Personal Information directly from you when you fill out a form on this Website or otherwise post or disclose any information on this Website.

Personal Information collected automatically: When you visit and interact with this Website, we may collect information regarding your browser and device, such as your browser type and version, IP address, the date(s) and time(s) of your visit(s) to this Website, the webpage that you visited immediately prior to visiting this Website, and information collected through cookies and other similar technologies (as described below). Collection of this information helps us to understand you better and, in some cases, provides us direction on what products may be of most interest to you. Additionally, we may collect general location information, which helps us offer features like locating your nearest Red Wing Shoes® store. We do not collect, and we ask that you not send us, sensitive personal information, such as social security numbers or information related to racial or ethnic origin, religion, sexual orientation, or health.

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WE USE COOKIES AND OTHER SIMILAR TECHNOLOGIES.

We and our service providers or business partners may use cookies (i.e., small text files that are stored on your device when you visit a website) and other similar technologies, such as pixel tags or web beacons, to gather information when you visit and interact with this Website. Among other things, cookies and other similar technologies enable us and other parties to record information about your browser and device, record information about your preferences and browsing habits, personalize your online experience, and measure the effectiveness of our marketing campaigns.

Most browsers are set to automatically accept cookies. However, if you do not want information to be collected from your device by cookies, most browsers have a setting that allows you to decline the use of cookies. Please note that some features of this Website may not work properly if you decline the use of cookies.
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WE USE PERSONAL INFORMATION FOR LEGITIMATE BUSINESS PURPOSES.

We use the Personal Information we collect or otherwise obtain for the following purposes:

• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that Personal Information to respond to your inquiry. Similarly, if you provide your Personal Information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders, process returns, or inform you of any recall.
• To provide, support, personalize, and develop this Website as well as our products and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions, and payments and prevent transactional fraud.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your online experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through this Website, third-party sites, and via email or text message.
• To help maintain the safety, security, and integrity of this Website as well as our products and services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve this Website and our products and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• To fulfill any other purpose for which you provide it.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without notifying you.

Applicable law in certain jurisdictions requires us to set out the "legal basis" that we rely on to collect and use your Personal Information. Where applicable, the legal bases upon which we rely in order to collect and use your Personal Information are as follows:

• Consent. We may collect, use, and share your Personal Information on the basis of the consent that you provide us at the point of information collection or disclosure. You have the right to revoke your consent at any time.
• Performance of a contract. We will collect and use certain Personal Information in order to provide you with the products and services that you request.
• Compliance with a legal obligation. We will collect, use, share, and retain your Personal Information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
• Legitimate interests. We may collect and use your Personal Information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms.

WE SHARE PERSONAL INFORMATION FOR LEGITIMATE BUSINESS PURPOSES.

We may share your Personal Information for legitimate business purposes with the following categories third parties:

• Our service providers. We share your Personal Information with third parties that provide services to us or to whom we outsource certain services, such as website/system/data hosting, management, and support and data analysis services (subject to binding contractual obligations and restrictions on the use of the information for any purpose other than carrying out the services that they are performing for us).
• Our business partners. We may share your Personal Information with third parties that we partner with to provide services or other offerings to you.
• Competent governmental, regulatory, and public authorities. We may share your Personal Information with government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
• Relevant third parties as part of a corporate transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
• Other third parties. We may share your Personal Information with other third parties when directed by you. Additionally, we will share your Personal Information as necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

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YOUR RIGHTS AND CHOICES.

Depending on your country (or U.S. state of residence), you may have a number of rights in relation to your Personal Information, including the right to:

• Request access to, or copies of, your Personal Information, together with details about our handling of such information.
• Request that we update the Personal Information we hold about you or correct such information if it is inaccurate or incomplete.
• Restrict the way in which we use your Personal Information (e.g., if we have no legal right to keep using it) or limit our use of your Personal Information (e.g., if your Personal Information is inaccurate or unlawfully held).
• Object to our use of your Personal Information.
• Withdraw the consent that you have given us to collect and use your Personal Information (where we collect and use your Personal Information on the basis of your consent).
• Request that we delete the Personal Information we hold about you (subject to certain exceptions prescribed by law).
• Lodge a complaint with the appropriate authority in your place of residence regarding our handling of your Personal Information.

If you are interested in exercising one or more of the rights outlined above, you can contact us through any of the methods described in the "Contact Information" section below. In order to protect your privacy, we may require proof of your identity before we can act on your request. Where applicable, we will use the requested information for verification purposes only.

Opt out of marketing communications: We may send you periodic promotional emails and/or text messages to your mobile device, and we will obtain your consent to do so, where required by law. If you no longer wish to receive such communications, you may opt out of such communications at any time by following the opt-out instructions included in any promotional email or text message you receive from us. Please note that even if you opt out of receiving communications from us about new styles and Red Wing news, we may still send you administrative and transactional messages from which you cannot opt out.

WE USE PERSONAL INFORMATION FOR LEGITIMATE BUSINESS PURPOSES.

We use the Personal Information we collect or otherwise obtain for the following purposes:

• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that Personal Information to respond to your inquiry. Similarly, if you provide your Personal Information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders, process returns, or inform you of any recall.
• To provide, support, personalize, and develop this Website as well as our products and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions, and payments and prevent transactional fraud.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your online experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through this Website, third-party sites, and via email or text message.
• To help maintain the safety, security, and integrity of this Website as well as our products and services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve this Website and our products and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• To fulfill any other purpose for which you provide it.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without notifying you.

Applicable law in certain jurisdictions requires us to set out the "legal basis" that we rely on to collect and use your Personal Information. Where applicable, the legal bases upon which we rely in order to collect and use your Personal Information are as follows:

• Consent. We may collect, use, and share your Personal Information on the basis of the consent that you provide us at the point of information collection or disclosure. You have the right to revoke your consent at any time.
• Performance of a contract. We will collect and use certain Personal Information in order to provide you with the products and services that you request.
• Compliance with a legal obligation. We will collect, use, share, and retain your Personal Information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
• Legitimate interests. We may collect and use your Personal Information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms.

CALIFORNIA PRIVACY RIGHTS.

The California Consumer Privacy Act ("CCPA") provides certain legal rights for California residents. This section generally describes those rights and how you may exercise them in connection with our practices described in this Privacy Policy. Please note that this section does not apply to: (a) publicly available information lawfully made available by state or federal government records; or (b) deidentified or aggregated consumer information.

Categories of Personal Information Collected

We have collected the following categories of Personal Information from our consumers within the last twelve (12) months:

Category: Identifiers
Example: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.

Category: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Example: A name, signature, physical characteristics or description (such as shoe or shirt size), address, telephone number, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.

Category: Protected classification characteristics under California or federal law
Example: Age (40 years or older), sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), and veteran or military status.

Category: Commercial information
Example: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Category: Internet or other similar network activity
Example: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Category: Geolocation data
Example: Physical location or movements.

Category: Inferences drawn from other personal information
Example: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Categories of Sources of Personal Information

As described above in the "We Collect Personal Information From and About You" section, we collect this Personal Information directly from you, through automated means, and from third parties.

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a Business Purpose:

• Identifiers
• California Customer Records personal information categories
• Protected classification characteristics under California or federal law
• Commercial information
• Internet or other similar network activity
• Geolocation data
• Inferences drawn from other personal information

We disclose your Personal Information for a business purpose to the following categories of third parties:

• Service providers.

Sales of Personal Information

In the preceding twelve (12) months, we have sold the following categories of Personal Information:

• Identifiers
• California Customer Records personal information categories
• Protected classification characteristics under California or federal law
• Commercial information
• Internet or other similar network activity
• Geolocation data
• Inferences drawn from other personal information

We sell your Personal Information to the following categories of third parties:

• Data aggregators
• Marketing and advertising partners

Individual Rights and Requests

If you are a California resident, you have the following rights:

• Right to know and access: You have the right to request that we disclose the following information to you with respect to the Personal Information we have collected over the past twelve (12) months:
• California Customer Records personal information categories
  
  • The categories of Personal Information we collected about you;
  • The categories of sources for the Personal Information we collected about you;
  • Our business or commercial purpose for collecting or selling that Personal Information;
  • The categories of third parties with whom we have shared that Personal Information;
  • The specific pieces of Personal Information we collected about you (also called a "data portability request"); and
  • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:
    
    • sales, identifying the Personal Information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

• Right to delete: You have the right to request that we delete the Personal Information we have collected about you, subject to certain exceptions.

To exercise the rights described above, you can either:

• Call us at 1-800-261-0326; or
• Email us at dataprivacy@redwingshoes.com

Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information. You may also submit a request on behalf of your minor child.

Please note that we are not required to respond to your requests "to know" or access specific pieces of Personal Information more than twice in any 12-month period.

Your request must:

• Provide sufficient information to allow us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative, which may include:
  
  • For non-sensitive information with a low risk of harm: Matching at least two data points you provide with information we hold.
  • For sensitive information with a high risk of harm: Matching at least three pieces of Personal Information you provide with Personal Information we hold.
  • A signed declaration under penalty of perjury from you stating that you are the consumer whose Personal Information is the subject of the request.
• Describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.

An authorized agent may initiate a request on your behalf using the submission methods described above. As part of our verification process, we will require proof concerning their status as an authorized agent, which may include proof of their registration with the California Secretary of State to conduct business in California and/or proof that they have power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity (or an agent's authority to make the request) and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use Personal Information provided in a request to verify the requestor's identity or authority to make the request.

Our Response and Its Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, up to forty-five (45) additional days (or ninety (90) days total), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt date. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will not discriminate against you for exercising your rights under the CCPA. Specifically, unless permitted by law, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Your Personal Information "Sales" Opt-Out and Opt-In Rights

Under the CCPA, some of the Personal Information disclosures described above may be considered a "sale." If you are a California resident who is 16 years of age or older, you have the right to direct us to not "sell" your Personal Information at any time. We do not "sell" the Personal Information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization from the consumer who is at least 13 but not yet 16 years of age. Consumers who opt in to Personal Information "sales" may opt out of future "sales" at any time.

To exercise your right to opt out, you may submit a request to us by visiting the following link:

DO NOT SELL MY PERSONAL INFORMATION

An authorized agent may also use the link above to submit a request to opt out on your behalf if you provide the agent with signed permission to do so.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information "sales." However, you may change your mind and opt back in to Personal Information "sales" at any time by:

• Calling us at 1-800-261-0326; or
• Emailing us at dataprivacy@redwingshoes.com.

You do not need to create an account with us to exercise your opt-out rights.

We will only use Personal Information provided in an opt-out request to review and comply with the request.

WE PROTECT YOUR PERSONAL INFORMATION.

We work hard to protect the personal information under our control from unauthorized access, alteration, disclosure, or destruction. For example, we use encryption to keep your information private while in transit. We audit our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems. We restrict access to Personal Information to Red Wing Shoe Company, Inc. employees, contractors, agents, service providers, and select advertising and marketing partners. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Unfortunately, however, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to this Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Website.

We will retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed under law.

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WE MAY TRANSFER YOUR PERSONAL INFORMATION TO OTHER COUNTRIES.

Our use and handling of your Personal Information may result in the transfer of such information to other countries or regions, including those with data protection and privacy laws that differ from those in your country of residence. By using this Website and providing us with your Personal Information, you are acknowledging that your Personal Information may be transferred to countries outside of your country of residence, including to the United States. Where applicable, we will ensure that appropriate safeguards are in place to protect your Personal Information. You may request details of the mechanism under which your Personal Information is transferred outside of your country of residence by contacting us as set forth in the "Contact Information" section below.
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WE MAY LINK TO THIRD-PARTY WEBSITES.

This Privacy Policy does not address, and we are not responsible for, the information handling or privacy practices of any third parties, including those that operate websites to which this Website links. The inclusion of a link on this Website does not imply that we endorse the practices of the linked website.
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CHILDREN'S PRIVACY.

This Website is not designed for or intentionally targeted at children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have received Personal Information from an individual under the age of 13, we will take reasonable steps to delete such information from our records. If you are a parent or legal guardian of a child under the age of 13 and believe that we might have Personal Information relating to your child, please contact us at dataprivacy@redwingshoes.com or 1-800-261-0326.
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THIS PRIVACY POLICY MAY CHANGE.

We may change this Privacy Policy from time to time. We will not reduce your rights without your explicit consent. We will indicate the date the last changes were published, and we will offer access to archived versions for your review. If changes are significant, we will provide you a prominent notice. Your continued use of this Website following the posting of changes constitutes your acceptance of such changes.
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CONTACT INFORMATION.

If you have any questions or comments about this Privacy Policy, Red Wing Shoe Company, Inc.'s information handling practices, or your choices and rights, or if you wish to exercise your rights under any applicable law, please do not hesitate to contact us at:

Phone: 1-800-261-0326

Website: https://redwingshoes.com/customer-service

Email: dataprivacy@redwingshoes.com

Postal Address:
Red Wing Shoe Company, Inc.
Attn: DATA PRIVACY DEPARTMENT
314 Main Street, Red Wing, MN 55066

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